GORUCK

Jason and Emily McCarthy founded Goruck in 2008. Their goal ? Designing a military-grade backpack, capable of withstanding all the onslaughts of life, and especially the less fun ones. The lovers embark on this new adventure without a parachute: no business plan on the program, the American dream will come true the hard way and without compromise. The couple will put all their savings to create Goruck. The launch of the brand is a real gamble. They builds with the strength of their arms and their ideas a community as solid as their backpacks and accessories...